{"id":380,"date":"2011-04-14T08:19:12","date_gmt":"2011-04-14T08:19:12","guid":{"rendered":"http:\/\/www.globonet-blog.ch\/?p=380"},"modified":"2011-04-14T08:19:12","modified_gmt":"2011-04-14T08:19:12","slug":"iab-rekordergebnis-fur-online-werbung","status":"publish","type":"post","link":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/2011\/04\/14\/iab-rekordergebnis-fur-online-werbung\/","title":{"rendered":"IAB: Rekordergebnis f\u00fcr Online-Werbung"},"content":{"rendered":"<p>Die <a href=\"http:\/\/www.iab.net\/about_the_iab\/recent_press_releases\/press_release_archive\/press_release\/pr-041311\">IAB<\/a> ver\u00f6ffentlichte gestern die Zahlen f\u00fcr 2010 zur Online-Werbung in den USA. Der Wert erreichte demnach ein Rekordhoch von 26 Mrd. Dollar, das Suchmaschinen-Marketing machte 46 Prozent aus.<\/p>\n<p><!--more-->Das Rekordergebnis zeigt sich in einem Wachstum von 15% gegen\u00fcber 2009\u2019 (22.7 Mrd.) Zwar verlor das Suchmaschinen-Marketing (Search) etwas gegen\u00fcber 2009, doch konnte es dennoch um 12 Prozent wachsen gemessen am Dollar-Wert.<\/p>\n<p>Den ganzen Report\u00a0 kann man sich <a href=\"http:\/\/www.iab.net\/media\/file\/IAB_Full_year_2010_0413_Final.pdf\" target=\"_blank\">hier<\/a> ansehen. (PDF)<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Die IAB ver\u00f6ffentlichte gestern die Zahlen f\u00fcr 2010 zur Online-Werbung in den USA. Der Wert erreichte demnach ein Rekordhoch von 26 Mrd. Dollar, das Suchmaschinen-Marketing machte 46 Prozent aus.<\/p>\n","protected":false},"author":1,"featured_media":398,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8],"tags":[51,52],"class_list":["post-380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-online-marketing","tag-online-marketing-2","tag-online-werbung"],"_links":{"self":[{"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/posts\/380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/comments?post=380"}],"version-history":[{"count":0,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/posts\/380\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/media\/398"}],"wp:attachment":[{"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/media?parent=380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/categories?post=380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.globonet.ch\/globonet-blog-ch\/wp-json\/wp\/v2\/tags?post=380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}